4/24 AFP: Low Donor Retention Rates are Startling

What Can Every Fundraiser Do to Improve It
Presenter: Chris Painchaud

This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.

We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!

Learning Outcomes:

  • Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
  • Understand how to calculate your donor retention rate
  • Learn new donor communications techniques in order to improve donor loyalty and retention

Cost: AFP Members: $35 // Non-AFP Members: $45

April 24, 2015 at 11:30am - 1pm
Lawry's The Prime Rib
4043 Howard Hughes Pkwy
Las Vegas, NV 89169
United States
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AFP Las Vegas ·

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