Thought Leader

How to Make a Great Second Impression (Inc.)

Everyone knows that first impressions are important. As such, almost everyone in business has already honed their appearance, smile, and handshake. But often that means first impressions are all similar and forgettable.What isn't forgettable and, indeed, what defines you as a businessperson is the second impression. This takes place after the ritual greetings, when the other person begins to assess who you really are.

How to Write a Cover Letter (Harvard Business Review)

No one likes job hunting. Scouring through online jobs boards, spiffing up your résumé, prepping for grueling interviews — none of it’s fun. But perhaps the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Indeed, in an age of digital communication, many might question whether you even need a cover letter anymore.

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